Exhibition graphics, booklet, and advertising designed for After “The Wild”: Contemporary Art from the Barnett and Annalee Newman Foundation Collection at the Jewish Museum. The exhibition featured the work of 47 contemporary artists, all recipients of The Barnett and Annalee Newman Foundation Award. Designed with Yeliz Secerli.
The Jewish Museum
2022 – Present
A little bit of everything
Ephemera, signage, print and digital advertising, mailers, flyers, templates, wayfinding, art direction, etc. for the Jewish Museum, designed with Yeliz Secerli and Claire Zhang.
Bastard
Coming Soon ︎
Type Design
A display typeface lovingly named Bastard after its 15th century inspiration. The letterforms in Bastard are roughly inspired by the French Gothic typeface, Batarde or Bastarda, a blackletter script. The pixelated appearance represents a melding of the deep history of type, with contemporary digital design. This combination of the old with the new, as well as the name of the original blackletter script, inspired the name Bastard.
Marta Minujín: Arte! Arte! Arte! The Jewish Museum / 2024
Advertising
Print and digital campaign to promote a survey exhibition of Marta Minujín at the Jewish Museum. Taking inspiration from Minujín’s interactive work—primarily Implosión—the digital ads were designed to reflect the artist’s overwhelming use of motion and color in her most recent work. Designed with creative direction from Yeliz Secerli and support from Lihao Zhu and Claire Zhang.
Sophie Studio Freelance / 2021
Identity
Brand system created for a printmaking studio, reflecting their artistic process and ever-changing practice. The project included full guidelines on logo, type, and color usage, along with its applications across packaging, stationery, and signage.